The first mile can be a scary place, but you don't have to traverse it alone. The First Mile will give you the knowledge and confidence to travel this perilous but ultimately promising terrain. Why innovators need to seek chaos in an age of constant change - and other essential leadership skillsĭrawing on his decade of experience as an innovation adviser and investor, Anthony describes hard-won lessons from disruptive start-ups and global giants alike.Why spinouts, wrong turns, and other challenges commonly trip up innovation - and the practical strategies you can use to avoid them.Fourteen recipes from an experiment cookbook to gain confidence in your idea or business.How to evaluate your idea's strengths and weaknesses using the DEFT process - document, evaluate, focus, and test.Disruptive change opens a window of opportunity to create massive new markets. In this practical and enlightening manual, strategic adviser Scott Anthony equips innovators with new tools, questions, and examples to speed through this crucial early stage of innovation. Dual Transformation shows you how your company can come out of a market shift stronger and more profitable, because the threat of disruption is also the greatest opportunity a leadership team will ever face. It is a perilous place where hidden traps snare entrepreneurs, and roadblocks slow innovators inside large companies. The First Mile focuses on the critical moment when an innovator moves from planning to reality. In fact less than 1 percent of ideas launched by big companies end up having real impact. With great change comes great opportunity, and this book will get you there with tools to reshape your business model.That first mile - where an innovation moves from an idea on paper to the market - is often plagued by failure. The book offers critical insight to responding to disruptive shock with three value propositions: (A) repositioning today's business to maximize resilience, (B) creating a new growth engine, and (C) taking advantage of assets to result in creative new markets. In Dual Transformation, innovation and growth consultant Scott Anthony and his coauthors, Clark Gilbert and Mark Johnson, propose a practical and sustainable approach to one of the greatest challenges facing leaders today: transforming your business in the face of imminent disruption.ĭual Transformation illustrates the inevitable rise and fall of companies in the age of technological change.īut, more importantly, it shows you how your company can come out of a market shift stronger and more profitable.Īnthony, Gilbert, and Johnson build upon the lessons of Xerox, Apple, Barnes & Noble, and a case study from Gilbert's first-hand experience transforming his own media and publishing company, to describe the process of successfully weathering the digital age by adapting a current business model to the new marketplace.
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